Description

EEMA / 2-ethoxyethyl 2-methylprop-2-enoate CAS 2370-63-0

EEMA Usage

Ethoxyethyl methacrylate is used in thermosetting acrylic resins, ink polymers, and inks. Two-component acrylate adhesives.

EEMA Packaging, transportation and storage

Product packing specification: 200kg/drum.
It should be protected from sun, rain and high temperature during transportation.
The product should be stored in a cool, light-proof and ventilated place, away from fire source.
The storage period of the product under 25℃ is 6 months.

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Coatings market changes, can not be predicted, the property market, the cold and did not let the industry has had a moment of abatement, Expo war, environmental protection war, technology war, price war, activity war. Throughout the development of the entire industry, the winds and clouds, the channel of the struggle through which, but also never stop signs.

Coating industry relatively lagging behind the channel development model

Industry insiders believe that the development of paint relative to electrical appliances and other enterprises, relatively late, in addition to the traditional dealer channels, in the choice of stores on the paint industry there are some arguments about whether large stores should be stationed in the problem, according to the different size of the enterprise, there are differences in the views of its substantial problem lies in the construction of the paint industry’s channels is not like electrical appliances, has been the formation of a relatively The substantial problem is that the channel construction of the coating industry is not like electrical appliances, which has formed a relatively mature model, the monopolistic position of Suning, Gome and other large electrical appliances stores determines that electrical appliances manufacturers can only gain market share by moving in.

The paint industry channels have not reached such a monopolistic position, therefore, the industry will exist in the debate on whether it must be stationed in large stores. In addition, the paint industry product specificity is also a certain degree of constraints on certain enterprises stationed in large stores. Paint belongs to the after-sales products, after-sales problems must be manufacturers to the scene to carry out. If there is no perfect local dealer network, blindly stationed in large stores can not survive for a long time.

At the same time, this characteristic of the paint industry also determines the obstacles of the paint industry in developing new channels. I understand that some large paint companies have been involved or will be involved in e-commerce, but e-commerce must be carried out in all parts of the marketing network, with relatively perfect after-sales service capabilities, so many companies do not have the ability to expand new channels.

The dispute over channels has never ceased

According to my understanding, in the construction of traditional channels, the method is not the same, some companies choose to cast a wide net, cultivate emerging agents, after a period of inspection of the winners and the fittest. This selection method may be in the sand to find real gold, but may also cause the cost is too high, in the minds of consumers to produce a bad impression of the brand image. More companies may choose to merge and choose among some of the agents have matured, other brands of channels for their own use, which is more trouble-free and effort-consuming approach, but at the same time the enterprise should also be on the loyalty of dealers to some degree of questioning.

Visiting, I found that some large-scale big brand enterprises, in addition to vigorously expand traditional channels to expand market share, but also began to get involved in new channels, increase the promotion of new channels; of course, there is another way to go personality channel construction manufacturers.

Channel is the king of quality enterprises to win in the terminal

Industry insiders believe that the paint industry is relatively low threshold, there are many workshop-style production chain. Under the test of the market, the paint brand will also continue to win and lose, the whole industry model will be more mature, the brand and number of paint companies will continue to optimise. Channel is king of the times, I think, in the stimulating market competition environment can stand out of the enterprise, must be based on the enterprise’s own characteristics, choose the most appropriate channel construction methods, whether it is to consolidate the existing channels, or open up new channels, is one of the development strategy of the enterprise.